When I met Jeff Hickman at Gamescom earlier this month, I got the impression that the look of focused determination he wore would be more suited to a battle cruiser captain. But for BioWare’s Executive Producer for Live Services, and the man at the helm of Star Wars: The Old Republic (SWTOR), such attention is warranted. In navigating his team through the rapidly shifting MMO landscape, Hickman hopes to attract newcomers to the game while offering subscribers a premium experience.
Besides a long look at payment models, Hickman and the team have also reassessed their approach to new content. While content updates will be slimmer than the large patches we’ve experienced previously, BioWare now hopes to deliver fresh gaming fun every six weeks. He also suggests that players should look closely at these updates if they want a hint of where the SWTOR story is heading.
I started off by asking about where the idea for SWTOR’s free-to-play option came from, and what influenced the team in deciding to offer it alongside the existing subscription. Hickman explained that, while they’ve been aware of what other MMOs were doing, it was player feedback that encouraged them to choose this route.