Since its launch in 2004, World of Warcraft has dominated the gaming industry, regarded as the most-successful and popular MMO in history. Throughout the past five years, Blizzard continued pouring its blood, sweat and tears into WoW, ensuring its legacy by retaining a multi-million-player subscriber base. And with each passing year, as Blizzard reported, the MMO's subscribers continued to grow. Players grew from 5 million to 8 million, followed by a staggering 10 million. Around this time last year, Blizzard boasted more than 11.5 million subscribers worldwide after Wrath of the Lich King's release.
For the first time since its inception, WoW's seemingly-boundless momentum might be leveling off, according to Activision-Blizzard's recent end-of-fiscal-year conference call with its investors. As we reported last week, Blizzard president Mike Morhaime confirmed that the company's upcoming expansion, Cataclysm, will launch in 2010. In addition, Morhaime revealed that WoW's current subscriber base is 11.5 million; the same figure announced in November 2008. Has the MMO finally reached the pinnacle of its success, or is there another reason behind the stalled numbers?